So I think if you acknowledge that you’re after this long term change (…) the change we then get excited by is then a five to ten years journey it’s not a six months journey.
Owen Rogers
01/05/2018
Vital - Updated Colour Scheme and logo
01/05/2018
Experimenting with labels and containers
In the end, I’m quite pleased with the result, although I’m aware that some changes regarding the dimensions, typography and information, need to be applied.
This first trial made me realise that the content sound quite cold compared to the tone of voice of the brand. Therefore, I’m planning to edit the text content and vocabulary of the label in order to make it reflect the ideology of the brand: kind, sustainable, caring.
Indeed, the identity’s tone of voice needs to be as consistent as possible across the different element of the branding.
01/05/2018
Experimenting with labels and containers
1. I first started by collecting refillable containers that I found around my house, from my friends and charity shops. I find the inconsistency of shapes/forms of each containers is a beautiful aspect reflecting sustainability, which need to be shown in the final branding.
2. I then filled them up with different ingredients and weighed each containers in order to design the labels accordingly and put myself in the service my concept would offer.
3. I finally started designing different shape and size of labels that would suit different containers; as every refillable containers are different.
29/04/2018
Vital - Animation 02
30/04/2018
Outdoor advertising - Pukka Herbs “Bon Voyage” Campaign
A nice inspiration showing how a message can be adjusted to outdoor spaces in order to tell a story.
carlottapanza
